Category: brands
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OLIPOP: Disruption in a Can
A core tenet of free markets is competition. Allowing—and more importantly, incentivizing—players to compete will often, albeit not always, bring forth all sorts of innovations to market that enhance consumers’ lives by way of new choices, better quality, and increasingly, brands with values and missions that align with their own. Sometimes, due to a variety…
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Brands win big at Worlds 2024
Amazon, Mastercard, Mercedes-Benz, Red Bull, Cisco, and Verizon, were among the major brands sponsoring Worlds 2024, League of Legends magnum event, which is akin to the fútbol World Cup, but for esports. The event attracts millions of highly engaged fans worldwide, giving brands an opportunity to connect with a community that’s as tech-savvy as it…