my thoughts on brands and marketing
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Brands win big at Worlds 2024
Amazon, Mastercard, Mercedes-Benz, Red Bull, Cisco, and Verizon, were among the major brands sponsoring Worlds 2024, League of Legends magnum event, which is akin to the fĂștbol World Cup, but for esports. The event attracts millions of highly engaged fans worldwide, giving brands an opportunity to connect with a community that’s as tech-savvy as it…