my thoughts on brands and marketing
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GRAZA: How to win in a crowded market
Crowded market. Words that should send entrepreneurs running for clearer waters. Conventional wisdom says to stay away from saturated spaces where success is rare. But the free markets have their own peculiar magnetism, and despite the odds, its forces constantly push new challengers looking to upset incumbents to the fore. Winning in these circumstances is…
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How will we market our robots?
The AI revolution is well under way. If it hasn’t already dramatically changed the way you approach your work, how you manage your personal life, or the way in which you communicate, it will likely do so very soon. From AI-powered chatbots and predictive customer service tools to creative image and text generators, artificial intelligence…
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OLIPOP: Disruption in a Can
A core tenet of free markets is competition. Allowing—and more importantly, incentivizing—players to compete will often, albeit not always, bring forth all sorts of innovations to market that enhance consumers’ lives by way of new choices, better quality, and increasingly, brands with values and missions that align with their own. Sometimes, due to a variety…
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Brands win big at Worlds 2024
Amazon, Mastercard, Mercedes-Benz, Red Bull, Cisco, and Verizon, were among the major brands sponsoring Worlds 2024, League of Legends magnum event, which is akin to the fútbol World Cup, but for esports. The event attracts millions of highly engaged fans worldwide, giving brands an opportunity to connect with a community that’s as tech-savvy as it…