I’m a marketing strategist with a passion for developing data-driven, innovative, and culturally relevant strategies that drive consumer excitement and long-term favorability for brands. I analyze businesses under a holistic, customer-centricity lens and help uncover narratives that can effectively reach, attract, convert, and engage customers through multiple brand touchpoints.
I’m currently a VP of Digital Strategy at Edelman, a leading global communications marketing firm.
I like to write about brands, technology, communications, and strategy.
The views and opinions expressed on this blog are solely my own and do not reflect the views or opinions of my employer, clients, or any affiliated organizations. All content is provided for informational purposes only.