I’m a marketing strategist with a passion for developing data-driven, innovative, and culturally relevant strategies that drive consumer excitement and long-term favorability for brands. I analyze businesses under a holistic, customer-centricity lens and help uncover narratives that can effectively reach, attract, convert, and engage customers through multiple touchpoints.
I’m currently a Director of Social Media Marketing at NBCUniversal Telemundo, a leading entertainment media company in the United States.
I like to write about brands, technology, communications, and strategy.
The views and opinions expressed on this blog are solely my own and do not reflect the views or opinions of my employer, clients, or any affiliated organizations. All content is provided for informational purposes only.